But it should actually be framed differently: why has Black German Studies not seemingly mattered before? The word matter is of particular interest here. To matter is to signify something of importance. Indeed, what matters in diverse academic settings, which are often the bastions of white cis-heteropatriarchy, is not typically reflective of what is of value to the broader population. What matters is that which is deemed worthy in terms of cultural cache and warrants knowledge production and circulation. Moreover, whoever is in control of that matter subjects it to scrutiny, limits its scope, and circumscribes its meaning.